| |   Whey Protein Powders, Products, Shakes, Liquid Ready To Drink and Protein Shots!
Normally supplementing a diet with extra protein was only for bodybuilding and powerlifting. Creating new muscle requires plenty of whole food protein or quality protein supplementation with a protein exhibiting a complete amino acid profile. Today, however, as consumers have begun giving credence to scientific data indicating the importance of quality protein in the diet, the marketplace for all proteins is expanding. Soy, milk, casein and rice protein have defined roles in the market, especially since consumers with food allergies and other health concerns are aware of the potential health benefits of protein.
“Protein is certainly an essential part of any healthy, active lifestyle, but you’re starting to see protein move into different arenas,” said Scott Steil of Humanetics Corp. Protein is increasingly associated with satiety, weight loss and sustained energy because it digests slowly in the human body and aids in controlling insulin fluctuations. Health-conscious consumers are taking note, and the market is diversifying. As sales of functional foods topped $25 billion in 2006 and should gross $39 billion by 2011—demand for protein of all shapes and sizes is high.
Milk, Whey & Casein
Milk proteins haven’t ruled the protein supplement market for over a decade by chance. When whey protein came to be associated with weight lifters, early manufacturers developed keen marketing strategies to create markets outside of muscle building and exercise recovery. The adage about milk doing a body good also benefited marketing efforts for isolated milk proteins. When the health benefits of protein began circulating in media outlets besides muscle mags, manufacturers looking to fortify existing products with protein naturally defaulted to whey and casein.
Dairy proteins have plenty of health benefits. A recent study on milk basic protein (MBP) showed it effectively increased bone mineral density (BMD) in young women, “primarily through the promotion of bone formation and inhibition of bone absorption.”1 Milk protein (casein) also “significantly reduced iron-induced lipid peroxidation”, and improved antioxidant status in athletes taking iron-rich sports supplements.2 Further, postprandial muscle protein synthesis was significantly improved in rats fed meals containing leucine-rich [whey] proteins.3 In the study, 60 rats received experimental meals with differing leucine concentrations. Muscle protein synthesis was then determined in vivo in the postprandial state at the end of the 30-day nutritional period. Results indicated leucine-rich proteins were efficient in improving muscle protein synthesis in old rats, suggesting whey proteins could possibly be efficient in preventing sarcopenia in elderly humans. Milk peptides have also been shown to have “antihypertensive effects in animal and clinical studies”, as well as “mechanisms to lower blood pressure such as opioid-like activities and mineral-binding and antithrombotic properties”, according to one research review.
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Hydrolyzed Ion Exchange Whey Isolate Protein Powder is a new generation of hydrolyzed whey proteins. It contains smaller peptides for ease of digestion and absorption. Hydrolyzed whey protein is whey protein that has been broken down into smaller pieces, similar to our body’s digestive system, to produce peptides. These whey peptides have unique functional and nutritional (bioactive) properties. In additional this protein is carb and lactose free. Finally the product is instantized for easy mixing and drinking.
Whey Protein Powders, Liquids & Ready To DrinkWhey protein is a natural, pure, high quality protein that comes from cow’s milk. Whey protein contains a rich source of the amino acids your body requires on a daily basis. In its purest form, whey protein isolate, it contains little to no lactose, fat, or cholesterol. For anyone who maintains a healthy diet in order to stay healthy whey protein is an excellent choice of protein.
Benefits of Whey Protein
For serious athletes who work hard to develop and sustain a lean and strong physique whey protein is considered the gold standard.
Since athletes need more protein in their diets, often twice the amount han non-athletes, whey protein is the perfect addition to increasing your protein intake. There are many reasons why whey protein is the number one choice for athletes of all types.
- It is a naturally complete protein. Since it contains the right combination of amino acids in order to improve your body’s composition and enhance athletic performance.
- Branched chain amino acids (BCAAs) are important for athletes because unlike other amino acids, BCAAs are metabolized directly into muscle tissue and are the first ones that are used during exercise and resistance training and whey protein is an extremely rich source of these branched chain amino acids. Whey protein provides your body with the added BCAAs to replenish what has been depleted and start rebuilding and repairing lean muscle tissue.
- Leucine is an important amino acid for all athletes as it plays a key role in promoting muscle growth and muscle protein synthesis. Research has shown that athletes whose diet are high in leucine have less body fat and more lean muscle than athletes whose diet is low in leucine. Whey protein isolate contains about 50 percent more leucine than soy protein isolate.
- When it comes to digestion, whey protein is a soluble and easily digested protein that is absorbed efficiently into the body. Whey protein is a fast protein because of its quick ability to nourish muscles.
- Athletes require healthy immune systems and whey protein helps with that by increasing the levels of glutathione in the body which is an anti-oxidant that is needed to sustain a healthy immune system. Since exercise and resistance training are thought to reduce glutathione levels including whey protein in your diet will keep you healthy and strong to perform your best.
Are there foods that contain whey protein?
There are no foods that contain whey protein. There are however, foods that contain high levels of protein. Below is a list of the most common foods that contain high protein levels.
- Chicken/turkey contains 20 percent protein.
- Fish contains 20 percent protein.
- Lean red meat contains 20 percent protein.
- Eggs contain 6 – 8 percent protein.
- Cheese contains 10 – 30 percent protein but it’s high in fat.
When it comes to a protein supplement, whey protein is the first choice of most athletes. And because it’s available in many forms makes it that much better.
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